tag:blogger.com,1999:blog-15017918236205559712011-07-08T02:34:48.536+02:00Blog about public relations, advertising and communicationsBranka Bugariskahttp://www.blogger.com/profile/04427169511560224029noreply@blogger.comBlogger121100tag:blogger.com,1999:blog-1501791823620555971.post-83648971065777606682009-11-15T13:21:00.009+01:002009-11-15T13:28:05.239+01:00

Well, I couldn’t manage to organize my trip to Subotica last month and meet THE public relations guru, Dennis L. Wilcox, in person, but I did contact him through facebook and asked him for a short interview on corporate reputation.Reputation, its management and measurement, is the focus of my interest these days, as a part of the research I do for my master thesis.So here are his answers on my

Branka Bugariskahttp://www.blogger.com/profile/04427169511560224029noreply@blogger.com40tag:blogger.com,1999:blog-1501791823620555971.post-27595096823467207162009-01-07T18:50:00.002+01:002009-01-07T18:54:53.894+01:00

Very often the business managers ask the question how much is it worth to spend on CSR strategy and does it really pay off?Recently Forbes has published an article on this topic, defending the opinion that CSR practice does not bring the company positive impact, a conclusion taken from David Vogel research, based on companies from Fortune 500 list. But there are many other experts with similar

Branka Bugariskahttp://www.blogger.com/profile/04427169511560224029noreply@blogger.com0tag:blogger.com,1999:blog-1501791823620555971.post-72818586521488483532009-01-07T17:14:00.002+01:002009-01-07T17:25:49.917+01:00

The New Year usually inspires columnists and bloggers to make a review of the year that is gone, summarizing the events and results, and to give some general predictions for the year to come. I haven’t even tried to avoid that cliché - the theme just popped up: What should a PR professional be in 2009 and what skills must he/she posses? In other words, in which direction will the PR profession

Branka Bugariskahttp://www.blogger.com/profile/04427169511560224029noreply@blogger.com1tag:blogger.com,1999:blog-1501791823620555971.post-91485911952156687582008-12-14T10:34:00.000+01:002008-12-14T10:35:42.661+01:00

My motivation for this post came from the fact that many journalists switch to PR profession, or at least they think about it. This trend is not neither new nor typical for our (Macedonian) environment only. But what I want to discuss here is do they know what they are going into, and is journalistic background enough to become a good PR manager?How PR differs from journalism?Although there are

Branka Bugariskahttp://www.blogger.com/profile/04427169511560224029noreply@blogger.com1tag:blogger.com,1999:blog-1501791823620555971.post-71252114551971376792008-12-07T17:32:00.001+01:002008-12-07T17:32:59.185+01:00

I feel very proud that I am part of the most awarded agency in my country!New Moment Macedonia has won silver on Epica Awards, for the TV commercial "Nuns", produced in 2007 for the client COSMOFON. More than 5.500 entries of 730 agencies, coming from 47 countries were competing for the prize this year.This is the biggest international advertising award won by a Macedonian agency. For the agency,

Branka Bugariskahttp://www.blogger.com/profile/04427169511560224029noreply@blogger.com0tag:blogger.com,1999:blog-1501791823620555971.post-62533231225746430842008-12-07T17:22:00.002+01:002008-12-07T18:43:20.738+01:00

Hi, guys! I just wanted to share here that recently I started another, local blog, hosted on a blog platform called The Black Sheep. My new blog is entitled Воглавно Јавно, which in English would mean something like Generally public. The blog is strictly professional, and it’s all about PR, advertising and communications industry. It came as a result of an old idea for a local blog made by a

Branka Bugariskahttp://www.blogger.com/profile/04427169511560224029noreply@blogger.com0tag:blogger.com,1999:blog-1501791823620555971.post-55357333920292447582008-09-03T20:48:00.002+02:002008-09-03T20:50:31.434+02:00

Viewed as a professional endeavor, public relations is most often defined as the management function that seeks to establish and maintain mutually beneficial relationships between an organization, commercial or non-commercial, and the audiences or "publics" on which the success of these entities depends. These publics may include any of several possible constituencies: customers, investors,

Branka Bugariskahttp://www.blogger.com/profile/04427169511560224029noreply@blogger.com0tag:blogger.com,1999:blog-1501791823620555971.post-27250046745252610012008-06-19T01:26:00.001+02:002008-06-19T01:26:32.245+02:00

Branka Bugariskahttp://www.blogger.com/profile/04427169511560224029noreply@blogger.com0tag:blogger.com,1999:blog-1501791823620555971.post-83945001486903474522008-06-19T01:14:00.003+02:002008-06-20T16:10:10.359+02:00

Vacuuming shoes, portable solar food cooker, a plastic decomposer as a flower pot, washing machine that works on air instead of water, eco washing machine that uses soap nuts instead of detergent, automatic cooker that makes delicious and colorful cookies out of fresh vegetables and fruits… and many other brave ideas and product design solutions has been sent by students worldwide to participate

Branka Bugariskahttp://www.blogger.com/profile/04427169511560224029noreply@blogger.com0tag:blogger.com,1999:blog-1501791823620555971.post-51783872131518768692008-06-18T20:40:00.001+02:002008-06-18T20:40:03.277+02:00

Branka Bugariskahttp://www.blogger.com/profile/04427169511560224029noreply@blogger.com0tag:blogger.com,1999:blog-1501791823620555971.post-40075493525767066902008-06-09T16:26:00.005+02:002008-12-12T09:23:35.148+01:00

You work in public relations for some time. Maybe for years. Maybe you even worked in media before you started your career in public relations. So you are a good news release writer, you know all the journalism writing principles. You drink coffee with the right people, you care for good relations with media... People say that you have it. You have the sense, the “nose” for a good story. Your

Branka Bugariskahttp://www.blogger.com/profile/04427169511560224029noreply@blogger.com0tag:blogger.com,1999:blog-1501791823620555971.post-47622811294511562562008-01-27T21:43:00.001+01:002008-06-20T16:06:29.723+02:00

Welcome to Ventilator! It was about time to start it going...

Branka Bugariskahttp://www.blogger.com/profile/04427169511560224029noreply@blogger.com0